The challenge that many strategic decision makers face is “breathing too much of their own exhaust”.  This is because much of the data, information, knowledge and insights needed to make critical decisions are typically developed by tapping into the most readily available sources.    For example, in strategy consulting,  most consultants have historically relied on their client’s data, the strategy firm’s own internal information, and the consultant’s own knowledge base.  This is like making big, humongous, multi-billion dollar decisions by relying on an hour-glass – okay, perhaps a watch -  when you have the data from the equivalents of GPS, Geo Trackers, RFID Tags, IoT Technology, GIS, and many other Positional and Directional technologies available to you just for the asking!  Why in the world would you not leverage that?